October 7, 2026

Source of Truth – The Claim

Most of the vitamin D3 in the world is not vegan and was never intended to be. Conventional cholecalciferol is extracted from lanolin, the waxy grease recovered from sheep wool. It is effective, inexpensive, and found in a very large proportion of the supplements on the shelf today. Nobody in the industry is confused about this.
September 22, 2026

Vollagen® benefits in GLP-1 users: the consumer study results

GLP-1 receptor agonist therapies have changed what a significant group of consumers wants from a supplement, and they have done it quickly. The weight loss is substantial and often rapid. What follows is becoming just as widely discussed...
May 30, 2026

Why ‘Vegan Verified’ Should Actually Mean Something

The vegan and plant-sourced supplement market has evolved dramatically over the last decade. Consumers today are more informed, more selective, and increasingly interested not just in what ingredients are used, but how they are sourced, manufactured and validated.