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The joint health category is at an inflection point. The ingredients, sourcing standards, and consumer expectations of the next decade will look significantly different from the last. Here's what's coming, and why Phytodroitin® is positioned at the centre of it.

How do you replicate a molecule that took millions of years of biology to develop? The answer lies in fermentation science, algal chemistry, and some compelling spectroscopy data.

The joint health market is changing. Consumer priorities, retailer demands, and regulatory pressure are all moving in the same direction, and traditional chondroitin isn't keeping up. People are now actively seeking alternatives.

The joint health supplement you've trusted for years may have a darker origin story than you realise.

The vegan and plant-sourced supplement market has evolved dramatically over the last decade. Consumers today are more informed, more selective, and increasingly interested not just in what ingredients are used, but how they are sourced, manufactured and validated.

If you’re looking for the best range of high-quality, BRC-certified, soft gelatine capsules, look no further!

Vitafoods Europe 2026 is a wrap, and it certainly delivered. As always, it was amazing spending three days connecting with people. Three days. Hundreds of conversations. One clear direction: the industry is ready for plant-source ingredients that genuinely perform.

One week to go until Vitafoods Europe 2026 in Barcelona 5th–7th May. We’ll be on the ground showcasing our latest plant-source innovations, designed to help brands move beyond traditional, animal-derived ingredients:

We’d like to extend a huge thank you to everyone who visited us at the inaugural Making Nutraceuticals 2026. It was fantastic to reconnect with familiar faces and meet new ones across the industry.

We’re just three weeks away from Vitafoods Europe 2026, 5th–7th May in Barcelona.

We’re now just two weeks away from Making Nutraceuticals 2026. Will you be attending?

Collagen has evolved from a niche functional ingredient into one of the most established categories within modern nutrition. Its widespread adoption across beauty-from-within, active nutrition, and healthy ageing products reflects both strong consumer awareness and ongoing scientific interest.